FRAGARIA VESCA FRUIT.

This extract functions as a potent antioxidant, owing to its rich content of flavonoids, phenolic acids, ellagitannins, proanthocyanidins, vitamin C, and beta-carotene, which collectively shield the skin from oxidative stress induced by UV radiation and pollution. It contains mild fruit acids (AHAs) that delicately loosen and remove dead skin cells, revealing a brighter and smoother skin surface. The ingredient also supports the skin's natural collagen production and aids in slowing down cellular aging. Its antimelanogenic activity, primarily attributed to ellagitannins and ellagic acid, works by inhibiting tyrosinase, thereby reducing melanin synthesis and improving skin tone uniformity. Furthermore, it hydrates and calms the skin, provides a toning effect via ellagic acid, and possesses astringent properties that enhance micro-vessel oxygenation. Anthocyanins and ellagic acid also confer significant anti-inflammatory benefits.