{
  "title": "UK ingredient search trends 2026: a 24-query snapshot",
  "version": "1.0",
  "retrievedOn": "2026-10-20",
  "analysedOn": "2026-10-20",
  "source": "DataForSEO Labs Google Keyword Overview (Google Ads-based estimates)",
  "location": "United Kingdom",
  "locationCode": 2826,
  "language": "en",
  "comparison": "August 2025 versus August 2026",
  "unit": "Estimated monthly Google searches; not unique people, sales or clinical evidence",
  "selection": "24 ingredient-name + skincare phrases selected before retrieval, plus 8 format/question controls from the previous research. Analyse panels separately; do not aggregate phrases or rank entire ingredients by these estimates. This is not a representative survey of the skincare market.",
  "calculation": "100 \u00d7 (August 2026 - August 2025) / August 2025; one decimal place, half away from zero. A zero baseline would be shown without percentage change.",
  "sourceDocumentation": "https://docs.dataforseo.com/v3/dataforseo_labs/google/keyword_overview/live/",
  "rows": [
    {
      "query": "retinol skincare",
      "panel": "ingredient + skincare",
      "august2025": 880,
      "august2026": 590,
      "changePercent": -33.0,
      "providerUpdatedAt": "2026-09-16 20:29:58 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 880
        },
        {
          "month": "2025-09",
          "searches": 1000
        },
        {
          "month": "2025-10",
          "searches": 1000
        },
        {
          "month": "2025-11",
          "searches": 880
        },
        {
          "month": "2025-12",
          "searches": 880
        },
        {
          "month": "2026-01",
          "searches": 1000
        },
        {
          "month": "2026-02",
          "searches": 1000
        },
        {
          "month": "2026-03",
          "searches": 1300
        },
        {
          "month": "2026-04",
          "searches": 880
        },
        {
          "month": "2026-05",
          "searches": 720
        },
        {
          "month": "2026-06",
          "searches": 720
        },
        {
          "month": "2026-07",
          "searches": 590
        },
        {
          "month": "2026-08",
          "searches": 590
        }
      ]
    },
    {
      "query": "niacinamide skincare",
      "panel": "ingredient + skincare",
      "august2025": 210,
      "august2026": 90,
      "changePercent": -57.1,
      "providerUpdatedAt": "2026-10-19 16:08:24 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 210
        },
        {
          "month": "2025-09",
          "searches": 170
        },
        {
          "month": "2025-10",
          "searches": 170
        },
        {
          "month": "2025-11",
          "searches": 170
        },
        {
          "month": "2025-12",
          "searches": 210
        },
        {
          "month": "2026-01",
          "searches": 210
        },
        {
          "month": "2026-02",
          "searches": 170
        },
        {
          "month": "2026-03",
          "searches": 210
        },
        {
          "month": "2026-04",
          "searches": 140
        },
        {
          "month": "2026-05",
          "searches": 140
        },
        {
          "month": "2026-06",
          "searches": 90
        },
        {
          "month": "2026-07",
          "searches": 110
        },
        {
          "month": "2026-08",
          "searches": 90
        }
      ]
    },
    {
      "query": "hyaluronic acid skincare",
      "panel": "ingredient + skincare",
      "august2025": 320,
      "august2026": 210,
      "changePercent": -34.4,
      "providerUpdatedAt": "2026-10-20 06:34:51 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 320
        },
        {
          "month": "2025-09",
          "searches": 480
        },
        {
          "month": "2025-10",
          "searches": 390
        },
        {
          "month": "2025-11",
          "searches": 320
        },
        {
          "month": "2025-12",
          "searches": 320
        },
        {
          "month": "2026-01",
          "searches": 320
        },
        {
          "month": "2026-02",
          "searches": 390
        },
        {
          "month": "2026-03",
          "searches": 390
        },
        {
          "month": "2026-04",
          "searches": 320
        },
        {
          "month": "2026-05",
          "searches": 320
        },
        {
          "month": "2026-06",
          "searches": 210
        },
        {
          "month": "2026-07",
          "searches": 260
        },
        {
          "month": "2026-08",
          "searches": 210
        }
      ]
    },
    {
      "query": "vitamin c skincare",
      "panel": "ingredient + skincare",
      "august2025": 1000,
      "august2026": 720,
      "changePercent": -28.0,
      "providerUpdatedAt": "2026-09-12 15:32:49 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 1000
        },
        {
          "month": "2025-09",
          "searches": 1300
        },
        {
          "month": "2025-10",
          "searches": 1000
        },
        {
          "month": "2025-11",
          "searches": 1300
        },
        {
          "month": "2025-12",
          "searches": 1300
        },
        {
          "month": "2026-01",
          "searches": 1600
        },
        {
          "month": "2026-02",
          "searches": 1600
        },
        {
          "month": "2026-03",
          "searches": 1600
        },
        {
          "month": "2026-04",
          "searches": 1300
        },
        {
          "month": "2026-05",
          "searches": 1000
        },
        {
          "month": "2026-06",
          "searches": 880
        },
        {
          "month": "2026-07",
          "searches": 720
        },
        {
          "month": "2026-08",
          "searches": 720
        }
      ]
    },
    {
      "query": "ceramides skincare",
      "panel": "ingredient + skincare",
      "august2025": 170,
      "august2026": 110,
      "changePercent": -35.3,
      "providerUpdatedAt": "2026-09-18 00:04:33 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 170
        },
        {
          "month": "2025-09",
          "searches": 260
        },
        {
          "month": "2025-10",
          "searches": 260
        },
        {
          "month": "2025-11",
          "searches": 170
        },
        {
          "month": "2025-12",
          "searches": 210
        },
        {
          "month": "2026-01",
          "searches": 260
        },
        {
          "month": "2026-02",
          "searches": 260
        },
        {
          "month": "2026-03",
          "searches": 320
        },
        {
          "month": "2026-04",
          "searches": 260
        },
        {
          "month": "2026-05",
          "searches": 210
        },
        {
          "month": "2026-06",
          "searches": 140
        },
        {
          "month": "2026-07",
          "searches": 110
        },
        {
          "month": "2026-08",
          "searches": 110
        }
      ]
    },
    {
      "query": "ectoin skincare",
      "panel": "ingredient + skincare",
      "august2025": 210,
      "august2026": 210,
      "changePercent": 0.0,
      "providerUpdatedAt": "2026-10-16 11:59:29 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 210
        },
        {
          "month": "2025-09",
          "searches": 170
        },
        {
          "month": "2025-10",
          "searches": 590
        },
        {
          "month": "2025-11",
          "searches": 260
        },
        {
          "month": "2025-12",
          "searches": 170
        },
        {
          "month": "2026-01",
          "searches": 320
        },
        {
          "month": "2026-02",
          "searches": 210
        },
        {
          "month": "2026-03",
          "searches": 260
        },
        {
          "month": "2026-04",
          "searches": 210
        },
        {
          "month": "2026-05",
          "searches": 210
        },
        {
          "month": "2026-06",
          "searches": 210
        },
        {
          "month": "2026-07",
          "searches": 170
        },
        {
          "month": "2026-08",
          "searches": 210
        }
      ]
    },
    {
      "query": "salicylic acid skincare",
      "panel": "ingredient + skincare",
      "august2025": 320,
      "august2026": 260,
      "changePercent": -18.8,
      "providerUpdatedAt": "2026-10-17 12:23:00 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 320
        },
        {
          "month": "2025-09",
          "searches": 390
        },
        {
          "month": "2025-10",
          "searches": 390
        },
        {
          "month": "2025-11",
          "searches": 260
        },
        {
          "month": "2025-12",
          "searches": 320
        },
        {
          "month": "2026-01",
          "searches": 320
        },
        {
          "month": "2026-02",
          "searches": 390
        },
        {
          "month": "2026-03",
          "searches": 390
        },
        {
          "month": "2026-04",
          "searches": 260
        },
        {
          "month": "2026-05",
          "searches": 210
        },
        {
          "month": "2026-06",
          "searches": 210
        },
        {
          "month": "2026-07",
          "searches": 260
        },
        {
          "month": "2026-08",
          "searches": 260
        }
      ]
    },
    {
      "query": "glycolic acid skincare",
      "panel": "ingredient + skincare",
      "august2025": 140,
      "august2026": 70,
      "changePercent": -50.0,
      "providerUpdatedAt": "2026-10-17 08:20:37 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 140
        },
        {
          "month": "2025-09",
          "searches": 320
        },
        {
          "month": "2025-10",
          "searches": 140
        },
        {
          "month": "2025-11",
          "searches": 90
        },
        {
          "month": "2025-12",
          "searches": 110
        },
        {
          "month": "2026-01",
          "searches": 140
        },
        {
          "month": "2026-02",
          "searches": 110
        },
        {
          "month": "2026-03",
          "searches": 140
        },
        {
          "month": "2026-04",
          "searches": 140
        },
        {
          "month": "2026-05",
          "searches": 140
        },
        {
          "month": "2026-06",
          "searches": 90
        },
        {
          "month": "2026-07",
          "searches": 90
        },
        {
          "month": "2026-08",
          "searches": 70
        }
      ]
    },
    {
      "query": "azelaic acid skincare",
      "panel": "ingredient + skincare",
      "august2025": 140,
      "august2026": 170,
      "changePercent": 21.4,
      "providerUpdatedAt": "2026-10-16 07:52:55 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 140
        },
        {
          "month": "2025-09",
          "searches": 140
        },
        {
          "month": "2025-10",
          "searches": 170
        },
        {
          "month": "2025-11",
          "searches": 140
        },
        {
          "month": "2025-12",
          "searches": 110
        },
        {
          "month": "2026-01",
          "searches": 210
        },
        {
          "month": "2026-02",
          "searches": 170
        },
        {
          "month": "2026-03",
          "searches": 210
        },
        {
          "month": "2026-04",
          "searches": 260
        },
        {
          "month": "2026-05",
          "searches": 210
        },
        {
          "month": "2026-06",
          "searches": 140
        },
        {
          "month": "2026-07",
          "searches": 170
        },
        {
          "month": "2026-08",
          "searches": 170
        }
      ]
    },
    {
      "query": "panthenol skincare",
      "panel": "ingredient + skincare",
      "august2025": 50,
      "august2026": 30,
      "changePercent": -40.0,
      "providerUpdatedAt": "2026-10-15 06:07:34 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 50
        },
        {
          "month": "2025-09",
          "searches": 30
        },
        {
          "month": "2025-10",
          "searches": 40
        },
        {
          "month": "2025-11",
          "searches": 20
        },
        {
          "month": "2025-12",
          "searches": 40
        },
        {
          "month": "2026-01",
          "searches": 70
        },
        {
          "month": "2026-02",
          "searches": 40
        },
        {
          "month": "2026-03",
          "searches": 50
        },
        {
          "month": "2026-04",
          "searches": 50
        },
        {
          "month": "2026-05",
          "searches": 40
        },
        {
          "month": "2026-06",
          "searches": 50
        },
        {
          "month": "2026-07",
          "searches": 50
        },
        {
          "month": "2026-08",
          "searches": 30
        }
      ]
    },
    {
      "query": "squalane skincare",
      "panel": "ingredient + skincare",
      "august2025": 90,
      "august2026": 50,
      "changePercent": -44.4,
      "providerUpdatedAt": "2026-10-15 07:29:31 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 90
        },
        {
          "month": "2025-09",
          "searches": 170
        },
        {
          "month": "2025-10",
          "searches": 70
        },
        {
          "month": "2025-11",
          "searches": 140
        },
        {
          "month": "2025-12",
          "searches": 90
        },
        {
          "month": "2026-01",
          "searches": 90
        },
        {
          "month": "2026-02",
          "searches": 90
        },
        {
          "month": "2026-03",
          "searches": 70
        },
        {
          "month": "2026-04",
          "searches": 50
        },
        {
          "month": "2026-05",
          "searches": 50
        },
        {
          "month": "2026-06",
          "searches": 40
        },
        {
          "month": "2026-07",
          "searches": 50
        },
        {
          "month": "2026-08",
          "searches": 50
        }
      ]
    },
    {
      "query": "peptides skincare",
      "panel": "ingredient + skincare",
      "august2025": 4400,
      "august2026": 8100,
      "changePercent": 84.1,
      "providerUpdatedAt": "2026-09-17 04:03:28 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 4400
        },
        {
          "month": "2025-09",
          "searches": 4400
        },
        {
          "month": "2025-10",
          "searches": 5400
        },
        {
          "month": "2025-11",
          "searches": 6600
        },
        {
          "month": "2025-12",
          "searches": 5400
        },
        {
          "month": "2026-01",
          "searches": 9900
        },
        {
          "month": "2026-02",
          "searches": 8100
        },
        {
          "month": "2026-03",
          "searches": 9900
        },
        {
          "month": "2026-04",
          "searches": 9900
        },
        {
          "month": "2026-05",
          "searches": 9900
        },
        {
          "month": "2026-06",
          "searches": 8100
        },
        {
          "month": "2026-07",
          "searches": 8100
        },
        {
          "month": "2026-08",
          "searches": 8100
        }
      ]
    },
    {
      "query": "bakuchiol skincare",
      "panel": "ingredient + skincare",
      "august2025": 70,
      "august2026": 40,
      "changePercent": -42.9,
      "providerUpdatedAt": "2026-10-16 08:47:37 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 70
        },
        {
          "month": "2025-09",
          "searches": 70
        },
        {
          "month": "2025-10",
          "searches": 70
        },
        {
          "month": "2025-11",
          "searches": 90
        },
        {
          "month": "2025-12",
          "searches": 70
        },
        {
          "month": "2026-01",
          "searches": 90
        },
        {
          "month": "2026-02",
          "searches": 70
        },
        {
          "month": "2026-03",
          "searches": 90
        },
        {
          "month": "2026-04",
          "searches": 90
        },
        {
          "month": "2026-05",
          "searches": 70
        },
        {
          "month": "2026-06",
          "searches": 50
        },
        {
          "month": "2026-07",
          "searches": 40
        },
        {
          "month": "2026-08",
          "searches": 40
        }
      ]
    },
    {
      "query": "beta glucan skincare",
      "panel": "ingredient + skincare",
      "august2025": 260,
      "august2026": 210,
      "changePercent": -19.2,
      "providerUpdatedAt": "2026-09-12 15:38:56 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 260
        },
        {
          "month": "2025-09",
          "searches": 320
        },
        {
          "month": "2025-10",
          "searches": 260
        },
        {
          "month": "2025-11",
          "searches": 590
        },
        {
          "month": "2025-12",
          "searches": 320
        },
        {
          "month": "2026-01",
          "searches": 390
        },
        {
          "month": "2026-02",
          "searches": 480
        },
        {
          "month": "2026-03",
          "searches": 590
        },
        {
          "month": "2026-04",
          "searches": 590
        },
        {
          "month": "2026-05",
          "searches": 390
        },
        {
          "month": "2026-06",
          "searches": 210
        },
        {
          "month": "2026-07",
          "searches": 170
        },
        {
          "month": "2026-08",
          "searches": 210
        }
      ]
    },
    {
      "query": "centella asiatica skincare",
      "panel": "ingredient + skincare",
      "august2025": 1300,
      "august2026": 880,
      "changePercent": -32.3,
      "providerUpdatedAt": "2026-09-17 01:39:23 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 1300
        },
        {
          "month": "2025-09",
          "searches": 1000
        },
        {
          "month": "2025-10",
          "searches": 1000
        },
        {
          "month": "2025-11",
          "searches": 1600
        },
        {
          "month": "2025-12",
          "searches": 1600
        },
        {
          "month": "2026-01",
          "searches": 1300
        },
        {
          "month": "2026-02",
          "searches": 1300
        },
        {
          "month": "2026-03",
          "searches": 1000
        },
        {
          "month": "2026-04",
          "searches": 1000
        },
        {
          "month": "2026-05",
          "searches": 1000
        },
        {
          "month": "2026-06",
          "searches": 880
        },
        {
          "month": "2026-07",
          "searches": 880
        },
        {
          "month": "2026-08",
          "searches": 880
        }
      ]
    },
    {
      "query": "urea skincare",
      "panel": "ingredient + skincare",
      "august2025": 210,
      "august2026": 260,
      "changePercent": 23.8,
      "providerUpdatedAt": "2026-10-17 18:37:46 +00:00",
      "searchPartners": false,
      "monthly": [
        {
          "month": "2025-08",
          "searches": 210
        },
        {
          "month": "2025-09",
          "searches": 140
        },
        {
          "month": "2025-10",
          "searches": 170
        },
        {
          "month": "2025-11",
          "searches": 210
        },
        {
          "month": "2025-12",
          "searches": 170
        },
        {
          "month": "2026-01",
          "searches": 260
        },
        {
          "month": "2026-02",
          "searches": 260
        },
        {
          "month": "2026-03",
          "searches": 260
        },
        {
          "month": "2026-04",
          "searches": 390
        },
        {
          "month": "2026-05",
          "searches": 480
        },
        {
          "month": "2026-06",
          "searches": 260
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}